Common is an open book. He's never been one to shy away from tough, personal issues on wax. If you listen intently you could probably name most of the women in his life. His rough childhood and some of his questionable career (and fashion) choices have all graced his albums. But if you think you know the Chicago MC from his music, you're mistaken. On the heels of a memoir that boasts untold street stories among other things, I sat down with the elder statesman of G.O.O.D. Music to discuss life lessons, self-doubt, and Kanye West. Get your pen and pad ready. School is now in session.
At what point did you realize that you've made it?
Common: I had different points where I felt like I had made it. But, um, one of those points was when Prince invited me to perform at his birthday event. It was myself and Erykah Badu. You know, he's such an incredible musician and a genius and a tastemaker in music. For him to select me, that was a moment when I felt like that I've made some steps from coming from Southside Chicago.
Most of the rappers that came up around the same time you got your start are no longer in the game. If you could name one reason you made it this long, what would it be?
I know it sounds like traditional response, but I will have to say it's believing. But it's the truth. Just believing what I was doing. That meant if my record only sold 250,000 units, I'll still believe that I'm a great artist. Or if my record came out and people were like, 'Man, this is a classic.' I'll still continue to believe. Through the ups and downs and the times that hip-hop has changed, I believed in what I was doing. And within the belief, you have to have a vision of where you want to be. You have to have a vision like, 'Man, throughout all the things going on, I can see myself coming out with music that the people will respond to.' Also, you have to have creative vision and be able to keep growing. Those were the keys for me.
Have you ever doubted yourself or career decisions?
Yes, I've doubted myself. There's times I question myself like 'Why doesn't my record get played on the radio?' And whoever is a hot radio artist at the time would raise doubt in you.
Like, when I did the album Electric Circus. Not only was it not commercially received but even the critics and hip-hop community was like, "What is this?" At that moment, I could've been written off. But I had to believe because I really love what I do. I'm passionate about it. If 12 million recognize it, that's beautiful. If 12,000 do, that's beautiful. But I'm always going to put my heart and soul in it and I'm going to shoot for the stars and go for the highest levels of recognition and creativity. I definitely doubted myself at the time. But it always come back to believing what I do.
Speaking of believing, that's also the title of your upcoming album. So, you've got The Dreamer, The Believer coming out, but you also have a TV show, Hell on Wheels, and a book on the way. Busy year for Common?
Yeah, man. I love these years. These are the years that I live for. For me, it's part of who I am. To have the album coming out and participate in the TV show which is really a great role...I'm loving it. I'm also working on some new film that's on the table.
What was the hardest story for you tell in the book?
I think it was the story of...you know, your dad not being around and...you know, really dealing with that and recognizing that that it's had an effect on your life. Some people who've heard my albums know that my father is present in my life now. But...you know, growing up as a kid, you yearn for that fatherly love. That was hard to deal with, man. Also, being able to be pure and honest about my love relationships and all the ups and downs I've had to conquer. Just showing everybody everything.
I wanted to be as honest as I can be. The book is meant for people to grow from. It's not just a memoir. It's kinda like: these are the ideas of things that I've used to help me in my life, things that were passed on from my mother and my uncle. And this is what I want to pass on to my offspring. When you read it, I hope you can get the vibe.