The Bottom Line
You can call it the passing of the torch from one region to the next; if you feel resentment, you can even say they've got a stranglehold on hip-hop. Call it what you want, but Ludacris' t-shirt says it best: "Hip-Hop Lives in the South." I said it! And as much as the East Coast fights to recapture the flag, the South ain't lettin' up.
Pros
- Instead of isolating his fan base, Mims draws in elements from each region
- Mims exemplifies the definition of "swagger"
Cons
- Mundane lyrics
- The song relies too much on the beat(s).
Description
- "This Is Why I'm Hot" is the first single from Mims' debut LP, Music is My Savior.
Guide Review - Mims - This Is Why I'm Hot
So what's up with this song's meteoric popularity? From a commercial standpoint, Mims knows very well that the street poet image that characterizes the typical East Coast emcee is not relevant on the radio. With that said, while striving to "bring New York back" like his peers, Mims decides to take a different route. What he's chosen to do is replicate the energy of the reigning South and he pulls it off! In the process, he sheds love towards the soulful style of the Midwest, the whip-riding frenzy of the hyphy movement and the G-funk of the West Coast. He still "reps" New York though, and although he knows he's not pitching to fans from a lyrical angle, he still manages to keep his rhymes fresh with a likable, repetitive flow that stays stuck in your head and "that's why it's hot."
With a self-made hustler mentality propped heavily by his Myspace popularity (7 million spins and counting), Mims is positioned to be the 2007 version of Mike Jones. With "This Is Why I'm Hot" continuing to burn up the charts, he's proven what he's got, but let's see if he can stay on top.
Review by Ivan "Fly 'cause you're not" Rott
