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Wale - 'Attention Deficit' (Allido/Interscope)

Wale casts his net wide on debut, comes up empty

About.com Rating 3

By , About.com Guide

Anyone who appreciates how tartly Wale slices through narratives on his mixtapes will be disheartened by his alleged debut, Attention Deficit.

A Mixbag of Hits and Misses

Having staked a witty lyricist territory on his mixtapes and on The Roots' "Rising Up," Wale sounds like a man conflicted on his debut. The title delivers on its promise of hyperactivity, but the busy sound palette and bevy of high-profile guests leave little room for Wale to breathe. Nor is his cachet improved by the muddle of his label's pop outreach. Some of the collaborations here could have easily been generated by randomly feeding names of high-profile artists through a hit-making machine.

At times, the D.C. MC sounds like he's just trudging along for the ride. K'Naan gives him a run for his money on "TV in the Radio." J.Cole leaves him in the dust on "Beautiful Bliss." More often than not, though, it's the production that steals the spotlight. And not always in a good way. For instance, Cool & Dre's generic sonic on "World Tour" will put you to sleep faster than Mark Ronson's brilliant "Mirrors" can knock you off your feet.

A Gifted MC

Wale - Attention Deficit

Wale - Attention Deficit

© Interscope

Every now and then, Wale shows up and reminds us why we cared in the first place. He's a wildly gifted MC, after all. He attacks "Triumph" with the mastery of a veteran, displays a remarkable sense of rhythm on "Diary," and shows off his preternatural wordplay on the hooky "Pretty Girls," alongside Gucci Mane: "What you sippin' on? It's no problem/Black and gold bottles like I'm pro-New Orleans/But shawty, I'm far from a Saint/But I got two Am-Exes that look the same way."

Similarly, the self-introspective, starkly honest "Shades" reaffirms his narrative skills and his ability to summon internal rhymes at will ("Man, I hate black/ Skin tone, I wish I could take it back/ But rearrange my status, maybe if I was khaki/ Associating light-skinned with classy"). Unfortunately, there's only a scant dose of such standout moments on Attention Deficit.

The Bottom Line on 'Attention Deficit'

Attention Deficit, though musically entertaining, is sparse on the smart lyricism that graced Wale's mixtapes, particularly 2008's A Mixtape About Nothing. Even those who believe that there's nothing wrong with bigwig cameos and gaudy production won't spin this album a year from now.

Pandering to the masses may pay instant dividends, but the trade-off proves costly in the long run. It ensures that Wale's support will always come from a fickle crowd. He's is not entirely oblivious to his dilemma. Mulling the travails of fame on the Rihanna-sampling "Contemplate," he asks, "Am I doing this for them or me?" It's tough to watch so much talent acquiesce to extraneous pressure.

Top Tracks:
  • "Mirrors"
  • "Shades"
  • "Prescription"
Release Date: November 10, 2009
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