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Henry Adaso

Rocawear Dives into Social Networking Pool with Roc4Life

By April 18, 2009

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Rocawear, the lifestyle brand pioneered by Jay-Z and Dame Dash, has launched Roc4Life, a social networking site that offers style news, music, fashion, and cultural connections.

"The Rocawear life is driven by trendsetters, not followers," said Jameel Spencer, CMO of Rocawear, in a press statement. "To be engaged in a conversation about their interests and passions, while giving them a voice and place to interact with each other, is what Roc4Life is all about."

Roc4Life joins a host of other hip-hop-oriented social networks that include 50 Cent's ThisIs50.com and DMC's DMCWorlds.com. It'll be interesting to see how Roc4Life will separate itself from the pack.


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