Lil Mama Blames Jive for Poor Marketing

Teen rap sensation Lil Mama is utterly disappointed that her label didn't do enough to promote her debut album, Voice of the Young People.

Says Lil Mama:

"'My fan base is out of this world and the youth really look up to me and I know for a fact my album wasn't promoted correctly because people would come up to me like, 'Oh your album is out?' Or, 'This is the second one?...It's really disturbing to know that I signed with a company that didn't promote my record properly. Highly disturbing.'" [via: Prohiphop]

She has a point. Though Lil Mama is no Rakim, it's fair to say that she would've done better with more push. Jive dropped the ball on this one. They waited an entire year after her single, "Lip Gloss" garnered substantial buzz before releasing her full-length. This isn't unique to her though. If anything, lousy marketing push is the story of most major artists nowadays.

Photo © Evan Agostini/Getty Images