Jay-Z "Drives" in 2007 with a New Hustle

Jay-Z continues his takeover of the corporate world by lunging into the auto market. Hov has teamed up with the world's leading automaker, General Motors, to usher in a concept GMC Yukon Denali SUV. The main attraction with the SUV is its "Jay-Z Blue" color, a stylish hue of reflective blue designed by Jay-Z and General Motors.

A star-studded party was thrown by GM Corp. on the eve of media previews for their International Auto Show. Other celebrities invited to escort GM's new vehicles include: Vivica A. Fox, Carmen Electra, Rosie Perez, and Jennifer Hudson.

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